Clearly defining the outcome you want in clearly measurable terms is critically important so that you and everyone else knows exactly what winning looks like. As challenging as defining clear measurable outcomes is; that is the easiest part.
Building a project requires knowledge and skill in using thousands of construction specific definitions, acronyms, and metrics. Building a business including the development of people has its own vocabulary that forms the foundation of communication.
Every contracting business is made up of many jobs that need to be done, ranging from relatively simple and short-term tasks to complex, ambiguous, and long-term objectives.