This becomes even more critical if the company has more than one geographic location.  

A company’s vision is defined as the desired future position of the company.  

A company’s culture is defined as the behavioral norms of the group.  

More importantly as Rick Lochner points out - “The culture of any organization is shaped by the worst behavior the leader is willing to tolerate.”

Robin Dunbar’s research points to the average person being able to maintain about 150 stable relationships with team dynamics changing at certain sizes; approximately 5, 15, 50 and 150. 

Managing at each of these levels requires additional structure around communication and process.  This is required for operational effectiveness as well as aligning the team around what Cameron Harold describes as a Vivid Vision.  

At the project level it is nearly 100% about organizing information, material, equipment and labor to build things.  At the senior leadership level of a growing contractor it is nearly 100% about aligning the team around the right vision, mission, strategy and culture.