A Business Exists to Serve a Customer

Without satisfied and growing customers, nothing else a contractor does will matter.

D. Brown Management

February 11, 2019 2 minute read

Few things are more profitable for contractors than recurring work negotiated with a select group of project owners. That’s why customers are the first key metric on the scoreboard.

Quote: A business exists to serve a customer. Peter F. Drucker

Likewise, few things unite a culture faster than creating an intense focus on the customer in every job role description and evaluation.

Review your stated mission, vision, values, strategy, job descriptions, meeting discussions, evaluations, calendars, and other communications. How often does the customer come into them? Are they framed in a positive or negative manner?

How clear is your market strategy, including your existing top customers and ideal customer profile?

Deliberately Building Your Perfect Life

What did you do today to improve your value-add and do more of what you love? The foundation of all sustainably growing contractors is a team with each person individually strong, sharing common values, and aligned around a common purpose.

career leadership life self improvement

Words of Wisdom for Leading Growth

Develop a clear market strategy and set guiding principles that creates value for your customers and your business. Nurture and promote those on your team that take initiative to aggressively execute strategy while relentlessly following up on details.

leadership principles sustainable growth wisdom

8 Stages of Personal and Team Growth

Exploration expands our context. Learning and deliberate practice builds and demonstrates our individual productivity. Develop team productivity with four levels of leveraging yourself through others. Take an inventory of where you and your team are at.

leadership self improvement talent development