It is counterproductive to have an incentive program that is either too subjective or too objective. In order to achieve a perception of equity across your teams, the right balance needs to be found.
This is the fun part where you see actual behavioral change across your team and with your customers. The benefits accumulate slowly but build exponentially as objectives are achieved.
From Stephen Covey’s top selling book, “Seven Habits for Highly Effective People,” Habit #2 is to “Start With The End in Mind.” This principle applies to organizations in general and incentive programs in particular.
One of the most challenging aspects of incentive programs is communicating demonstrated success in such a way that every functional group believes they have direct impact on their incentive outcome and that it is fairly applied across all stakeholders.
Having a high-level scoreboard for a contractor is just the beginning. The much more valuable part is breaking these high-level scores down into specific and prioritized metrics at each level within each functional area of the organization.
Whether you are evaluating your own performance or someone else’s, it is important to start thinking about some of the higher level categories. The weight assigned to each of these depends on the stage someone is at in their career.
Every successful and profitably growing contractor we work with has a comprehensive and integrated set of incentive programs in place at all levels of the organization. These programs reinforce the daily actions and behaviors that make them successful.
How would you rank the beneficiaries of a great incentive program, including Field Craft Workers, Service Technicians, the Project Management team, Executives / Owners, your customers, vendors, or others?
It's true that making money is great, and that profitability and cash flow are two of the primary scoreboard items for contractors, however, you must pause to put a few other things in context for your life’s balance sheet.
Business development is crucial for any contractor to grow sustainably. This starts with choosing the best market strategy for your company at this point in time.